Touchdown in Paradise: The Rams Are Bringing the NFL Aloha to Maui! 🌺🏈

Big news from the gridiron to the islands—the Los Angeles Rams are headed to Maui, and they’re not just bringing their cleats and playbooks—they're bringing community spirit, island vibes, and a whole lot of aloha.

That’s right! In a move that’s as refreshing as a Mai Tai, the Los Angeles Rams and the Hawai‘i Tourism Authority (HTA) have teamed up for a history-making partnership that’s set to score big for fans in both LA and Hawai‘i. This dazzling collaboration was announced by Hawai‘i Governor Josh Green, M.D., and Rams President Kevin Demoff at a press conference that probably had more palm trees and playbooks than any in NFL history.

What’s the Play? Minicamp Goes Maui

Mark your calendars! From June 16 to 19, “Mauicamp Powered by the Hawai‘i Tourism Authority” is touching down on the Valley Isle. For the first time ever, an NFL team will host Minicamp on the island of Maui, with the Rams holding practices at War Memorial Stadium in Wailuku.

Here’s the lineup:

• Tuesday, June 17: Private, invite-only session (HTA's got the guest list on lockdown).

• Wednesday, June 18: The doors swing open (well, metaphorically—tickets are required) for a FREE, public practice, so fans can watch the Rams in action island style. Tickets are limited, so don’t snooze!

👉 Maui residents get early access on Friday, May 9 at 10 a.m. HST—sign up here.
👉 All other fans can register interest and join the general ticket pool on Thursday, May 22.

A Partnership With Purpose

This isn't just about football—it’s about community, recovery, and connection. The Rams are stepping onto the field with a mission to uplift and give back. Following the devastation of the 2023 Maui wildfires, this visit is also about healing and hope.

Get ready for:

• Youth football clinics for 400 local athletes.

• Habitat for Humanity rebuilds in Lahaina.

• A fun-filled PLAY 60 Field Day for keiki ages 5-12.

• Sweepstakes to send lucky fans from the U.S. and Japan to Maui.

• Year-round Rams + Hawai‘i collabs including 2025 events at SoFi Stadium.

Island Roots Run Deep

LA and Hawai‘i? They go way back. From loyal Rams fans in the islands to the epic 2019 Rams game in Honolulu that set a crowd record at Aloha Stadium, this isn’t just a visit—it’s a reunion.

And with HTA as the presenting sponsor, the Rams are all-in on building long-lasting bridges between communities. As HTA Board Chair Todd Apo put it, this partnership is about making tourism work for Hawai‘i—celebrating the culture while empowering local families.

The Rams’ Maui Digs? Only the Best

During their stay, the Rams will call Fairmont Kea Lani home. This isn’t just any resort—it’s Hawai‘i’s only all-suite and villa luxury resort, perched on the golden sands of Wailea’s Polo Beach. The perfect blend of luxury, aloha, and rest-day relaxation.

Bonus: Rams fans looking to turn Mauicamp into a vacation can snag 25% off at the Wailea Beach Resort – Marriott, Maui. (Find the link at therams.com/fans/maui-camp)

Why the NFL Left Hawai‘i—and Why It Might Be Coming Back

For decades, the Pro Bowl and Hawai‘i were as inseparable as sunscreen and surfboards. From 1980 to 2009, the NFL's all-star game called Aloha Stadium home, offering players and fans a tropical reward to cap off the season. But in 2017, the league packed its leis and relocated the game to Orlando, Florida. The reasons? A mix of factors, including the desire to refresh the event's format, reach new audiences, and address logistical challenges. Orlando's proximity to the mainland U.S. and its family-friendly attractions made it an appealing alternative.

Meanwhile, Aloha Stadium, once the pride of Honolulu, faced structural issues due to corrosion from the salty sea air. The stadium was closed in 2020, leaving Hawai‘i without a major venue for large-scale football events.

But the tides are turning. Plans are underway for the New Aloha Stadium Entertainment District (NASED), a state-of-the-art, 25,000-seat stadium set to open by the 2028 football season. This ambitious project aims to revitalize the area with a vibrant, community-centric mixed-use district that celebrates Hawai‘i's culture.

With the Rams' Mauicamp and other NFL initiatives making waves in the islands, the league's presence in Hawai‘i is experiencing a renaissance. As the new stadium rises, so does the possibility of the Pro Bowl—or even other marquee NFL events—returning to the Aloha State.

Final Whistle: This is More Than Football

From the stadium to the shoreline, this partnership is a celebration of resilience, culture, and community. Whether you’re a die-hard Rams fan, a local keiki dreaming of the NFL, or just someone who appreciates a great story of connection—this one’s for you.

So grab your sunscreen, lace up your sneakers, and get ready for some tropical touchdowns. Because when the Rams hit the field in Maui, it’s not just about winning—it’s about spreading aloha one snap at a time.