2025 International Games: A Global Showcase
The NFL's ambition to transform American football into a global sport has gained significant momentum in 2025. With a record seven international regular-season games across six countries, the league is not only expanding its geographical footprint but also cultivating a diverse and engaged global fanbase
A Strategic Push for Globalization
In December 2023, NFL owners approved a resolution to double the number of international games from four to eight per season starting in 2025. This move underscores the league's commitment to international growth, aiming to connect with fans worldwide and share the excitement of American football on a global scale.
The NFL's international strategy includes granting teams marketing rights in specific countries through the International Home Marketing Areas (IHMA) initiative. This allows teams to build their brand and engage with fans beyond U.S. borders.
2025 International Games: A Global Showcase
The 2025 season features an unprecedented slate of international games, each strategically selected to promote the sport in key markets:
Week 1: Los Angeles Chargers vs. TBD in São Paulo, Brazil
The NFL returns to São Paulo's Corinthians Arena, following a successful debut in 2024. With over 36 million NFL fans in Brazil, the league recognizes the country's passion for football. The Chargers, designated as the home team, will play on Friday night, September 5, marking the season's kickoff in South America.
Week 4: Minnesota Vikings vs. Pittsburgh Steelers in Dublin, Ireland
Croke Park in Dublin hosts its first NFL regular-season game on September 28. The Vikings, boasting an 8-0 international record, face the Steelers in a matchup that signifies the league's expansion into Ireland, tapping into a new and enthusiastic fanbase.
Week 5: Minnesota Vikings vs. Cleveland Browns in London, UK
Continuing their international tour, the Vikings play the Browns at Tottenham Hotspur Stadium on October 5. London remains a cornerstone of the NFL's international efforts, with a strong and growing fanbase.
Week 6: Denver Broncos vs. New York Jets in London, UK
On October 12, Tottenham Hotspur Stadium hosts the Broncos and Jets. The Jets, holding marketing rights in the UK, aim to strengthen their presence and connect with British fans through this game.
Week 7: Los Angeles Rams vs. Jacksonville Jaguars in London, UK
Wembley Stadium welcomes the Rams and Jaguars on October 19. The Jaguars, with a longstanding commitment to London games, continue to build their international brand and fan engagement in the UK.
Week 10: Atlanta Falcons vs. Indianapolis Colts in Berlin, Germany
Berlin's Olympic Stadium hosts its first NFL game on November 9. Germany's growing interest in American football makes it a strategic location for the league's expansion efforts.
Week 11: Washington Commanders vs. Miami Dolphins in Madrid, Spain
The NFL debuts in Spain at Santiago Bernabéu Stadium on November 16. The Dolphins, with marketing rights in Spain, aim to capitalize on the country's enthusiasm for sports and introduce American football to a new audience.
Measuring Success: Viewership and Engagement
The NFL's international initiatives have yielded impressive results. In 2024, a record 62.5 million people outside the United States watched NFL games, a 10% increase from the previous year. This surge in viewership reflects the growing global appetite for American football.
Moreover, the league's partnership with streaming services like DAZN and Netflix has expanded its global reach, allowing fans in over 200 countries to access live games. These strategic media deals are instrumental in cultivating a worldwide fanbase.
Looking Ahead: The NFL's Global Vision
The NFL's commitment to international growth is evident in its strategic planning and execution. By hosting games in diverse markets and leveraging media partnerships, the league is well on its way to establishing American football as a global sport. As the 2025 season unfolds, fans around the world can look forward to experiencing the excitement and intensity of the NFL firsthand.